Store Operations

From the digital workplace in the branch to the digital customer platform

 The point of sale, the store, is the centrepiece of every brick-and-mortar retailer and the central point of customer contact. That's why store operations must be designed to be as efficient as possible – from employee organisation and information distribution to logistical processing. Digital services such as self-checkout, Scan&Go and electronic shelf labels (eSLs) must be integrated in the same way as traditional POS systems. The aim is to continuously improve customer service and optimise processes.

Opportunities for your company

To ensure long-term positioning in digitalised retail, it is important to define sustainable solutions for the various distribution channels.

  • Digital Store Cockpit & AI
  • Mobile store inventory management incl. SAP Retail integration
  • POS Architecture Consulting & Digital Platform
  • POS Omnichannel Consulting
  • Loyalty, promotions, couponing
  • POS Test Management
  • Retail Media – Integrated Instore Communication & DOOH

From the master data structure to well-thought-out, intuitive processes at the point of sale itself, to data disposal for the purposes of financial accounting or reporting – we provide end-to-end advice and, in conjunction with a platform architecture, find the right solution for our customers in each case.

POS understood!

We are familiar with the processes at the POS – many of our employees come from the retail chain store sector and are aware of the challenges involved in introducing new POS systems.

01

Digital Store Cockpit & AI

We advise you on the design of the digital workplace for employees in the branch.

    01.01

    The focus is on supporting employees in their daily tasks as effectively as possible with intelligent services.

    This includes a holistic approach that extends from merchandise management to information management and the intelligent search for information, to a KPI dashboard, as well as the administration and organisation of the tasks that arise.

    02

    Mobile store inventory management incl. SAP S/4HANA Retail Integration

    Fast, clear and efficient processing of tasks in the area of inventory management is of great importance for brick-and-mortar retail for a number of reasons.

      02.01

      A modern and intuitive user interface and workflows optimised for the respective type of retail are a major success factor for the perfect store application. Modern technologies such as image recognition, speech recognition or chatbots make the application easier to use.

      Seamless integration into the central merchandise management system. SAP S/4HANA Retail processes recorded transactions in real time and provides reliable information, for example on stock, availability and the order and delivery situation.

      02.02

      A role-based information and task management system as the basis for employee and branch collaboration significantly increases the efficiency of branch processes.

      We have extensive knowledge in centralised and decentralised merchandise management, as well as in technology and architecture consulting. For new customers, we offer numerous functional and integration modules that we incorporate free of charge into a project.

      03

      Loyalty, promotions, couponing

      Loyalty programmes are of particular importance to a retail company.

        03.01

        Implementing your own loyalty systems and programmes or integrating well-known providers such as PAYBACK often proves challenging. From authenticating the customer to collecting loyalty points and redeeming or exchanging the points, extensive know-how is required.

        We offer you our extensive experience and customised products. As a partner of PAYBACK and SAP, we enable full integration of PAYBACK processes via SAP BTP. You can obtain the integration module we developed for this purpose from the SAP Store.

        04

        POS architecture consulting & digital platform powered by RealCore

        A well-thought-out and well-structured POS architecture offers numerous advantages. We offer you the following experiences and solutions:

        • SAP integration platform based on SAP BTP
        • API management based on any cloud platforms
        • Integration adapters for a wide range of SAP retail applications and other common applications
        04.01

        Many POS systems have been hysterically expanded to include customer-specific requirements and have become far removed from the original standard version.

        This not only costs a lot of money and time for maintenance and operation, but often increases dependency and results in long waiting times for the provision of new functions.

        04.02

        Cloud POS systems (SaaS models) are now well established in the market and offer the opportunity to enrich the POS application with customer-specific requirements on a dedicated digital platform using a variety of integration approaches.

        The actual POS application remains ‘clean’; the effort for upgrades is significantly reduced, and a ‘continuous improvement’ approach can be implemented much more effectively.

        04.03

        In addition to our extensive experience, we offer numerous reusable integration services and recommend implementing these for various requirements via a powerful and modern digital platform.

        In addition to peer-to-peer connections, solutions in the sense of an event-driven architecture (EDA) are offered.

        05

        POS Omnichannel Consulting

        Your customers want a consistent customer experience across all sales channels.

        • Omnichannel Consulting
        • ‘Market-to-order online’ = Endless Aisle = Order services
        • ‘Ship-from-store’, incl. same-day delivery incl. the integration of delivery services
        05.01

        To do this, we recommend centralising pricing and promotion services, for example with SAP OPPS.

        All sales applications are then supplied with standard prices and, above all, standard discount rules in real time when a shopping basket is created.

        06

        POS test management

        Our range of services:

        • Consultancy in the organisation and execution of functional, system, integration and regression tests
        • POS test catalogue with over 800 test cases, structured according to different work packages at the POS
        • Consultancy in the use of different test management tools
        • Test automation of test scripts (NearShore)
        • Organisation and management of the bug fixing process
        • Development of test infrastructures
        06.01

        When introducing new POS systems, early and professional test management is essential for a successful project implementation due to the integration into many subsystems.

        07

        Retail Media – integrated in-store communication & digital out-of-home

        Media-based sales support at the point of sale has a significant influence on customers' purchasing decisions.

        07.01

        Efficient management of content on different advertising media is a prerequisite. Programmatic and intelligent control of advertising content is of the utmost importance, and can only be ensured by intelligent integration based on data, e.g. from SAP CAR.

        We offer comprehensive process and architecture consulting and work together with our partner Seatback, which provides one of the most modern and flexible software solutions for media management in stores and for digital out-of-home (DOOH). We would be happy to present our notable references and success stories in retail to you.