Sales Sentiment Analysis
Visit reports become measurable customer signals.
Your field sales team knows how things stand with a customer – but this knowledge is buried in unstructured visit reports. As a result, churn risks and growth opportunities often go unnoticed until they show up in revenue.
Opportunities for your business
Customer sentiment as a steering metric for sales.
- Spot churn and revenue risks early.
- Make sales and growth potential visible.
- Act in a targeted way instead of on gut feeling.
- Put existing customer knowledge to measurable use.
Simple visit reports become valuable insights for concrete sales activities.
What is it about?
A sentiment analysis evaluates unstructured customer reports, identifies relevant conversation signals such as purchase intent, mood and satisfaction, and links them to the historical purchase and sales volume from SAP.
From report to action.
A data-driven approach in four steps.
01
Quantify
Sentiment analysis translates visit reports into measurable values.
02
Assess signals
Purchase intent, mood and satisfaction are identified and weighted.
03
Link to revenue
Sentiment is related to the historical purchase and sales volume.
04
Act in a targeted way
Additional customer visits, information and sales campaigns or incentive measures where they have an effect.
More solutions for industry
Schedule a meeting
What do your visit reports say about your customers?